About the Show
After making beaded bracelets as an Autism Walk fundraiser for her niece, SaRatta Reeves Murphy stumbled upon an idea that would grow into a lucrative jewelry business with worldwide sales.
But it wasn’t as easy as making pretty products. In this conversation, SaRatta talks about how she learned everything she could about the industry and how to run a business.
I’ve been coaching early-stage entrepreneurs for nearly a decade, and one thing I’ve found is that people tend to rest on one extreme or the other – you’re either a meticulous planner who needs a 20-page strategy, 5 checklists, timelines and a Six Sigma project before you make a decision, or you get an idea tonight and you’ve invested your life savings into launching it tomorrow.
Okay, everybody is not THAT extreme, but you get my point. In this episode, SaRatta talks about how she didn’t start with a 20-page business plan, but spent time learning about her industry, how to market, coming trends, and built and continues to evolve accordingly.
This is especially critical for people who are starting a business based on something you love to do, like cooking or speaking. It is absolutely CRITICAL that you don’t coast on passion alone. If you’re going to get out of hustle mode and build a viable business, you have to learn about business. Period.
SaRatta also talks about learning to hire and outsource early. You may think you can’t afford to get help, but at some point, you can’t afford not to.
Reeves Murphy is a wife, dog mom, and CEO of expressions bracelets, an online hand-crafted jewelry company with products in 30+ stores worldwide and available on three different websites. SaRatta donates a portion of each sale to creating bracelets to raise Autism Awareness.
SaRatta began her career as a national spokesmodel for various corporate clients to include Toyota where she was a part of the The Live Your Life Tour with Oprah Winfrey. She quickly realized her passion for entertaining audiences and became a corporate trainer for Verizon Wireless and MillerCoors. This soon led to her traveling the country as a speaker and trainer for Monster.com’sMaking It Count Programs.
SaRatta has traveled to over 41 states presenting programs to individuals from high school students to career professionals on a variety of subjects including, career development, branding, entrepreneurship, financial literacy and personal development.
- Moving beyond the startup hustle to a sustainable work schedule.
- Research, trendspotting and knowing how to position yourself within your industry.
- Outsourcing, hiring good employees and building a structure so your business can run without you.
- Why your family and friends aren’t your customers.
- Managing multiple brands.
- The costly lesson she learned in business.
- The two important relationships you need to succeed.