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Have you ever watched a kid run around in circles until they wear themselves out? They don’t get anywhere, accomplish nothing, and look pretty silly while they do it. Is that what’s happening in your business? If so, I’ll tell you what my grandmother used to tell us, “Go somewhere and sit down!” There’s no shortage of business gurus offering advice when it comes to your small business. And if you’re not careful, you can run around in circles trying to apply everything you learn – getting nowhere, accomplishing nothing, and looking pretty silly while you do it. Before you implement another new business tactic, “Go somewhere and sit down” and answer these three questions to keep you focused:
Question #1: Does this tactic align with my most important business goals? If you aren’t working on the right things at the right time, you’re wasting time. And if you don’t know what your most important business goals are, don’t do anything new until you figure that out.
If you aren’t working on the right things at the right times, you’re wasting time. ~Tweet this~
Question #2: Is the return on the investment of my time and energy worth it? Most business building tactics won’t reap instant rewards. Be realistic about how long it will take for you to see the impact and decide if you still want to move forward.
Question #3: Does it align with my audience and brand? When David tried to put on King Saul’s armor to do battle with Goliath, he realized it would have done him more harm than good. A slingshot and five smooth stones were more up his alley. Just because a strategy works for someone else doesn’t mean it will work for you. Stepping out of your comfort zone is one thing, but acting inauthentically is never a good strategy. Don’t fret if your approach isn’t sophisticated if it’s delivering the results you’re after.
Article: 5 Warning Signs that Threaten Your Authenticity in Business (Love this one!)
If you’ve ever been on the dating scene, you know every nice guy or girl you meet isn’t your potential spouse. Just the same, every brilliant business tactic you pick up from a podcast or conference isn’t going to align with your strategy or approach to doing business. But you never know when your newfound tips could benefit you or someone else in the future, so create a process to keep them at your fingertips. Need help with that? Check out this video: Three Tips to Apply What You Learn